Guía para principiantes de cómo ser mujer emprendedora en tiempos de COVID-19

Las conexiones, herramientas y redes son parte importante en los proyectos de construcción y generación de trabajo para las mujeres.

Por: Gabriela Estrada Espínola.

Las conexiones, herramientas y redes son parte importante en los proyectos de construcción y generación de trabajo para las mujeres.

Sean realistas, pidan lo imposible” -Albert Camus.

Emprender el día a día en esperanza pareciera un reto, una meta a cumplir que, para tener impacto, necesita de algunos ingredientes. Ello, lleva a pensar en la vieja frase de un tío, que a la fecha dice: “El dinero no lo es todo, pero ¡ah! ¡cómo saca de problemas!”

El capital, por genial que sea, exige otra serie de elementos, no sólo para que se multiplique, sino también para que genere impacto; son las ideas y los procesos, que lleva la experiencia bajo el brazo, parte de esa receta. Haciendo una breve pausa, ¿cómo se construye ese camino para las mujeres? ¿De qué manera se dibuja hoy? 

Respecto de la construcción y generación del trabajo para las mujeres, ha de generar alternativas, pero especialmente vínculos, herramientas y redes para que la ola de proyectos que engendran, se concreten, echen raíz y den frutos. Dentro de esa fórmula, hay un elemento que la dirige y, ese es, el tiempo.

El dónde y cómo se posiciona el tiempo, puede ser condicionante para saber en qué momento se genera la precarización del trabajo de las mujeres. Entonces el objetivo es contar con herramientas para que eso no ocurra y, por el contrario, cuenten con autonomía económica a través de la construcción de negocios.

La receta va llevando, en cadencia, un suave susurro que pide saber a profundidad cuál es la historia de cada mujer, a fin de generar proyectos, no por necesidad, sino para que  tengan impacto y se levanten a la par. Es entonces que en la innovación de procesos, para cada mujer, el tiempo y las formas de trabajo llevan los siguientes elementos: identificar las áreas vulnerables para la región en la que se encuentren; la innovación en procesos de cadenas de valor; la producción, la comercialización, la entrega de su trabajo y, finalmente, el cambio, a través de ese producto único que más nadie tiene y que logra financiarse.

Foto: Pixabay.

Dentro de su círculo, posiblemente hayan encontrado mujeres pensando en su autonomía, quizás en medio de dificultades, atorones y miedos; a pesar de que, en innumerables ocasiones parezca que todo va en su contra, de cuando en cuando, pueden recordarles que tienen la posibilidad de llevar una vida vivible en la que pueden aprovechar la región geopolítica en la que se encuentren para generar fuentes de sostenibilidad en emprendimiento y colaboración.

Tejer alianzas desde el territorio geográfico (sin importar cuál sea), puede darles vida y tiempo en la cotidianidad. El siguiente reto es, entonces, que se generen ideas de cómo hacer las cosas, cómo hacerse tiempo y generar cambios para mejorar. Después, pensar en la rentabilidad y sustentabilidad (razones para defender) sus proyectos a través de una nueva cultura laboral que los haga rentables  y sostenibles (a lo largo del tiempo y sin agotar sus recursos).

Foto: Pixabay.

Capital, contactos, conciliación de ideas, geopolítica, tiempos y espacios para vincular saberes y redes de colaboración, son parte de la aritmética emprendedora. Pareciera pan comido, pero depende en gran parte de los tiempos libres con los que cuenta cada mujer. ¿Cómo se hacen tiempo las mujeres que conocen para cubrir sus proyectos en medio de todas las actividades que tienen pendientes? Compartan sus experiencias, en Sucursal Fauces son bienvenidas todas sus aportaciones.

Finalmente señalar que gran parte de este artículo se hizo gracias a la asesoría de Mariana C. Bertadillo, formadora feminista con 10 años de experiencia en procesos comunitarios.

Gabriela Estrada Espínola es licenciada en Comunicación por la Universidad Simón Bolívar y Maestra en Periodismo sobre Políticas Públicas por el Centro de Investigación y Docencia Económicas, CIDE. Ha colaborado en diversos medios y agencias de publicidad. Twitter: @GabaMaiden

En Sucursal Fauces, tus donaciones son de gran ayuda para continuar haciendo lo que tanto nos gusta, investigar para ti, ofreciéndote un fresco y nuevo periodismo sobre salud mental pública.

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